And changing the text requires editing the image. As a result, if the image doesn’t show up because of image-blocking, the text doesn’t appear either. The text isn’t plain text it’s part of the image, added in Photoshop or with another tool. That’s because the text and the image are part of a single JPG, PNG, or other image file. However, these “email background images” aren’t really background images at all. Bring text “above the fold” in your email (instead of positioning text beneath an image).Customize stock photos to make them your own.Here’s an example from Skillshare:Īnd on and on. Start looking for them, and you’ll find images with text overlay in most emails in your inbox. We promise this is going to be your new favorite email design trick, so let’s dive in! Background images in action Using background images in your emails? Go Pro!įor today’s exciting workshop, we have a new feature introduced in the BEE editor: you can now add background images to your emails.